Everyday Tech and Apps

Remember this number: 1.8 million. That can signify your wishful annual profit (in USD or in pounds, preferably) however, for the well recognised think-tank, Forrester Research, that figure symbolises the number of words that equates to a 1-minute video clip. That is correct. What could normally take a few months to a year to complete-1.8 million words is the same as 3,600 regular web pages-should require less than a day to accomplish with a short video. This means that online video marketing is actually a considerably better investment of your time and effort.

But just how do you do it? Do you simply just get yourself a camera, start recording, and begin talking? Do you simply just upload the video onto your site and, like an ill person that won't get medical care, sit back and hope all will go well? It’s time for you to quit living life over the edge. Take into account these easy-to-do Internet and social media video guidelines to catapult your brand to fame and fortune.

Make your videos appealing, content rich, and unique. The majority of folks on the Internet will have a short interest span, so your video needs to snatch them by the throat and make them take notice, albeit in a non-Chuck Norris manner. Analyse the most watched videos online and take notes. What exactly do people enjoy watching on the Internet? Particularly, what would your niche market delight in watching on the Internet?

To accomplish customer engagement, you have to put your knack for video story telling to work. A Nova Scotia brand on men’s underclothing have done this by publishing a video clip of a testicular cancer survivor in his apartment, with only the Nova Scotia tidy whities, for 25 days. The end result came right down to 43 million media impressions, 50,000 Facebook likes, as well as an onslaught of media exposure. A brand of blenders also achieved astonishing results when it introduced its “Will It Blend?” advertising campaign over the Internet where it exhibited a number of peculiar items (chicken with soda, iPhone, etc) being blended. The result was an 800 percent growth in sales of blenders and six million views on YouTube.

Utilise great talent in front of the camera, or at the minimum, project your brand in the most effective way. You don’t need a superstar or overpriced models for your online videos. Certain videos get feedback and get shared many times for the reason that person in front of the camera is compelling or has charisma - like that tall drink of water in the Old Spice videos that had gone popular. Of course, you don’t need to be in the shower to be persuasive or charming; just get expert public speaking tips to be able to help you go over your message and connect with your consumers on the World Wide Web.

As a final point, here are some other figures to help you create videos that boost brand exposure: 10 seconds into the video and 20 percent of your audience will click away and by the 2-minute mark, you will have lost 60 percent viewers (Visible Measure); 16 percent of YouTube videos are linked, embedded, or shared between 11 a.m. and 1 p.m. on Tuesdays (Sysomos), and 64% of website visitors mentioned they will buy a product after viewing a video clip (comScore).

Author Bio:

Nick Jacobs is a writer and a blog enthusiast in Missouri. He maintains creative blog online which is why he constantly follows Video Solutions for demos and samples of marketing videos.